With a passion for connecting communities, sharing knowledge and empowering social change, Jade Tang & Eddy Helm established Curative; a social business enabling community communication.
We first met through yMedia, a social enterprise which partnered tertiary students, community organisations and industry professionals for collective growth. yMedia allowed us to apply our professional skill-set to give back to the community. For us it was the perfect balance of creativity and connectivity. And the more we learnt about the community sector, the more we wanted to help.
You can do anything, but you can't do everything
These words reminded us that yMedia was a passion project, not a career path. So after much soul searching, we decided to follow our hearts, and commit full-time to understanding the needs of the community, and applying our knowledge and expertise to help grow and develop the sector. Read more about our transition from yMedia to Curative »
Now, with Curative, we aim to drive efficiency, break communications barriers, engage communities and help influence and progress social change in New Zealand. Ultimately, we are united by our passion to curate and create solutions to increase capability and enable community communication.
Before Curative, Eddy worked for a number of large and small advertising agencies managing everything from sponsorship, events, websites and consumer promotions to producing radio & television ads and developing PR campaigns. She has experience across a broad range of categories including FMCG, travel, electronics, fashion, retail, media and of course, not-for-profit. With her broad range of experience, she’s learnt that a good idea has the power to change attitudes and behaviour, and loves the challenge of making ideas come to life to work in the real world.
She believes that no matter what you’re doing, if you want to achieve great things:
Before Curative, Jade wore many different hats working with a number of organisations and events, bringing her passion for designing for social good to each project. She started her career as a web designer, and then went back to AUT university to complete a Master of Arts Management, where she explored, in depth, viable options for creative social enterprises. Through her varied roles, she’s formed a strong network proving that when the right people connect great things can happen, and enjoys bringing online and offline worlds’ together to share information and grow communities.
However you look at it, Jade likes to make stuff happen, and holds true to her belief that:
Before Curative, Kaan was travelling the world, documenting his adventures through photography and short film. Throughout his travels he met a diverse range of people, each on their own journey. These people, and the places Kaan explored ignited his passion for storytelling, prompting him to use his experience in graphic design, photography and videography to do so. With his strong sense of adventure, Kaan strives to challenge himself, continuously learning new skills, and pushing creative boundaries to tell stories in new and thought provoking ways.
He knows how powerful a well executed idea can be, and believes that, whatever you do:
Fresh off the graduation block with a Bachelor of Design in hand, Aria has a keen interest in social design and crafting identity with both pen and camera. Her final university project visually explored a bullying awareness campaign, launching her into the arena of social design and consequently she caught the eye of our Curative team. She believes that design has the ability to transcend its face value and truly engage with an audience.
Ultimately she knows that thought provoking design comes from the ability to:
Before Curative, Meghan worked for several advertising agencies designing for corporate organisations, not-for-profits, FMCG and brands both large and small. She also has experience being an arts writer for local and international websites, has organised exhibits and events and is an exhibiting Pop Surreal artist. Currently doing art direction, copywriting and design for Curative is an exciting integration of her diverse skills. She truly enjoys getting amongst every facet of the design process - from the initial formation of the base communication plan, to employing words to flesh out the main idea, down to the execution of the final design.
She believes in the power of a great idea executed potently at every stage of its creation, so:
Rebecca is studying in her third year towards a Bachelor of Communications at the Auckland University of Technology, specialising in Journalism and Public Relations. Before Curative, Rebecca volunteered for the P3 Foundation, covering the communications for Live Below the Line. Her experiences with the P3 Foundation taught her the power of group vision and how large scale media communications, small scale story-sharing and meaningful conversations can help to launch community dreams.
She knows that ideas can come from anywhere or anyone, but at the end of the day they need support and careful planning, and therefore believes:
Before Curative, Sam worked in a variety of roles within both the community sector and the arts. He has spent the last four years working with national youth organisation Rainbow Youth doing campaign management and fundraising and is passionate about youth and community engagement. His experience includes the creation and initiation of the WTF campaign which made international headlines and received over 100,000 views within its first week. Sam is also an award winning playwright, director and graphic artist and writes for TVNZ’s hit series GoGirls. In 2012 Sam was nominated for Young New Zealander of the Year, in which he received a semi-finalist award.
With his broad range of experience, Sam believes that anything and everything is a possibility, all it takes is:
Edward is the newest addition to the Curative family. He deeply believes that the world can be made better by the bringing together of ideas, and he is dedicated to being a part of that. Coming from an arts background, and armed with a business degree from The University of Canterbury, Edward is excited about helping organisations achieve positive impact for their communities, for society, and for the world. He enjoys guiding projects through from conception to completion, and finding creative and innovative solutions to problems. One thing he takes utmost pleasure in is meeting interesting people and hearing about their interesting projects. He’s looking forward to meeting you.
Edward knows that the greatest ideas can only be great if they:
With a long list of experience and skills, and a large network of creative talent, we enjoy taking on any communication challenge.
+64 9 630 8054
PO Box 68 372,
Auckland 1145, New Zealand
+64 21 928 373
+64 21 805 075
So, we’ve set aside time in our diary each week to get to know someone new. We find that each person we meet brings new perspective, fresh energy and learnings. And we hope that people get the same value from meeting us too.
So, if you’d like to get to know us better, ask for our advice, or share your own experiences, we’d love to meet you.
To make a time, please email us: firstname.lastname@example.org
We believe that you learn something new everyday
Some things you can only learn from experience, sometimes it’s a word of advice that serves as a lesson, and even little mistakes can teach you new things. So, as we learn and grow, we’ll collect and share some of our lessons here.
Hopefully you’ll learn something new too!