With a passion for connecting communities, sharing knowledge and empowering social change, Jade Tang & Eddy Helm established Curative; a social business enabling community communication. We first met through yMedia, a social enterprise which partnered tertiary students, community organisations and industry professionals for collective growth. yMedia allowed us to apply our professional skill-set to give back to the community. For us it was the perfect balance of creativity and connectivity. And the more we learnt about the community sector, the more we wanted to help.

You can do anything, but you can't do everything

These words reminded us that yMedia was a passion project, not a career path. So after much soul searching, we decided to follow our hearts, and commit full-time to understanding the needs of the community, and applying our knowledge and expertise to help grow and develop the sector. Read more about our transition from yMedia to Curative. Now, with Curative, we aim to drive efficiency, break communications barriers, engage communities and help influence and progress social change in New Zealand. Ultimately, we are united by our passion to curate and create solutions to increase capability and enable community communication.

Eddy Helm

Planner, Believer, Doer.

Before Curative, Eddy worked for a number of large and small advertising agencies managing everything from sponsorship, events, websites and consumer promotions to producing radio & television ads and developing PR campaigns.She has experience across a broad range of categories including FMCG, travel, electronics, fashion, retail, media and of course, not-for-profit. With her broad range of experience, she’s learnt that a good idea has the power to change attitudes and behaviour, and loves the challenge of making ideas come to life to work in the real world.
She believes that no matter what you’re doing, if you want to achieve great things: • You should start with a well thought out plan • You need to believe in your ideas • And the only way to get things done, is to do it

Jade Tang 

Designer, Dreamer, Doer.

Before Curative, Jade wore many different hats working with a number of organisations and events, bringing her passion for designing for social good to each project. She started her career as a web designer, and then went back to AUT university to complete a Master of Arts Management, where she explored, in depth, viable options for creative social enterprises. Through her varied roles, she’s formed a strong network proving that when the right people connect great things can happen, and enjoys bringing online and offline worlds’ together to share information and grow communities.
However you look at it, Jade likes to make stuff happen, and holds true to her belief that: • You need to design for the community you’re talking to • You should follow your dreams • And, don’t just talk about what you’d like to do, when you can actually be doing it

Kaan Hiini

Crafter, Visualiser, Doer.

Before Curative, Kaan was travelling the world, documenting his adventures through photography and short film. Throughout his travels he met a diverse range of people, each on their own journey. These people, and the places Kaan explored ignited his passion for storytelling, prompting him to use his experience in graphic design, photography and videography to do so. With his strong sense of adventure, Kaan strives to challenge himself, continuously learning new skills, and pushing creative boundaries to tell stories in new and thought provoking ways.
He knows how powerful a well executed idea can be, and believes that, whatever you do: • You need to craft everything with care • If you visualise the impossible you will be compelled to do great things • You should never be afraid to do things differently

Aria Taylor

Deviser, Explorer, Doer.

Fresh off the graduation block with a Bachelor of Design in hand, Aria has a keen interest in social design and crafting identity with both pen and camera. Her final university project visually explored a bullying awareness campaign, launching her into the arena of social design and consequently she caught the eye of our Curative team. She believes that design has the ability to transcend its face value and truly engage with an audience.
Ultimately she knows that thought provoking design comes from the ability to: • Devise for the people you’re talking to • Always explore new possibilities • And do something to enhance community expectations

Rebecca Savory

Inquirer, Storyteller, Doer.

Rebecca is studying in her third year towards a Bachelor of Communications at the Auckland University of Technology, specialising in Journalism and Public Relations. Before Curative, Rebecca volunteered for the P3 Foundation, covering the communications for Live Below the Line. Her experiences with the P3 Foundation taught her the power of group vision and how large scale media communications, small scale story-sharing and meaningful conversations can help to launch community dreams.
She knows that ideas can come from anywhere or anyone, but at the end of the day they need support and careful planning, and therefore believes: • Every great idea starts with a simple inquiry, so it pays to be curious • Everyone has an interesting story to share, and everyone needs good stories to hear • And once you have your information ammunition, all there is left to do is do it!

With new technologies and online communication growing, the way that people consume information is always changing. We know that this can make it difficult to navigate where people’s attention lies and reach people in the spaces that they’re actually in. However, there is a wide range of tools both online and off which you can use to help bring clarity and focus to your organisation, align teams of people around a clear purpose and enable people to work together to achieve extraordinary things. Curative can help you with everything from websites and social media to design, copy-writing, fundraising and event management.

With a long list of experience and skills, and a large network of creative talent, we enjoy taking on any communication challenge.