We design to a rhythm
No two projects at Curative look exactly the same. However, they all follow a similar rhythm; from wānanga (listening and learning) to mōhio (building understanding), auahatanga (unlocking creativity and imagination) and whakamātautau (testing and refining our ideas).
While our process allows us to go wide and deep with our thinking, it also creates moments of clarity (rongo, mārama and mātau) which allow us to make critical decisions about how to move forward with any project.
Our approach centers the perspectives and realities of those who will be reflected in, or targeted by, our work. This often includes recruiting co-designers with lived experience of the challenge at hand, to guide and inform our work.