New horizons for Day One Hāpai Te Haeata

Curative supports the dawn of a new era for rangatahi film community

Day One Hāpai te Haeata has launched its new name, brand and online learning hub, designed and developed through a co-design process with Curative. 

For more than 17 years, the initiative, previously known as The Outlook for Someday, has been the proving ground for many young and emerging filmmakers, many of whom have progressed to successful careers, including Angela Cudd (Uproar) and Bala Murali Shingade (Perianayaki). Day One Hāpai te Haeata continues to be a supportive community that provides rangatahi with the tools, guidance and opportunities to share stories on screen. 

Chris Widdup, Executive Director of Day One Hāpai te Haeata, said “After many years of working with rangatahi, we felt it was about time that we evolved to reflect the energy, optimism and vitality of all the young people we support in their filmmaking endeavours. And we have years of films, resources and tools that we wanted to share in the most useful and meaningful ways.”

“Working with Curative allowed us to centre the needs, ideas and perspectives of the many young people we work with to create a brand and website that authentically meets their needs.”

The new name, which emerged during the process with Curative, was an instant standout. “There are so many day ones in filmmaking” Anna Rose Duckworth, Director of Day One Hāpai te Haeata said. “From day one of coming up with ideas, to day one on set, through to day one of a film festival. There’s so much Day One can offer if you’re at any of these points in your journey.”

Gifted its Māori name by Hēmi Kelly (Ngāti Maniapoto, Ngāti Tahu-Ngāti Whāoa), Hāpai te Haeata refers to when dawn breaks. Curative Design Director Kaan Hiini (Te Arawa, Ngāpuhi) said “Through the naming process, we were able to lean into the beautiful metaphor of the time when light appears on the horizon as the sun rises. This symbol of a new day and new beginnings acts as the core foundation of the new identity for Day One Hāpai te Haeata, providing visual cues from which the brand grows.”

“Day One Hāpai te Haeata has been working since 2007 to empower rangatahi in Aotearoa to explore their unique voices and perspectives through filmmaking. Introducing a vibrant colour palette, dynamic typographic systems and bold graphic devices that emulate rays of light, whether from a sunrise or a film projector, the brand has been developed to reflect the creativity that comes from telling stories for a better tomorrow.”

Hiini also believes that there is huge value in the creation of the new learning hub and film library. “The extensive library of resources available to rangatahi on Day One’s new website is incredible, and we’ve worked closely with the team to ensure the learning hub and libraries can grow and develop over the years to come while providing an intuitive and easy user experience.”

“The new website clearly indicates to rangatahi that this is a place for any young person to learn and practice new skills, and we know it will inspire many young filmmakers now and into the future.”

To experience the learning hub, make and watch stories with impact, visit DOFilm.co.nz.

Credits: 

Day One Hāpai te Haeata
Chris Widdup, Executive Director
Anna Rose Duckworth, Director

Curative
Eddy Royal, Managing Director
Anna Cernis, Strategic Planner
Pippa van Paauwe, Strategic Planner
Victoria Tupou, Project Director
Laura Gamble, Project Manager
Logan Bradley, Creative Director
Kaan Hiini, Design Director
Kate Prior, Storyteller & Copywriter
Jono Cole, Designer