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Founded in 2012 by Eddy Royal and Jade Tang-Taylor, Curative has been committed to finding interesting new ways to inspire change since day one.
Now a whānau-owned agency, Eddy leads an experienced team of community-minded, creative thinkers and doers, who are passionate about using creativity to address inequity and injustice.
We are proud to have worked with a range of changemakers who share our values, from local and central government, NGO’s, not-for-profit organisations, philanthropists and businesses that care. We work with the challengers, the visionaries and the brave.
Every day, we grapple with complex social issues and find new ways to shift attitudes, generate action, and amplify the voices of communities across Aotearoa.
As a team of curious and courageous problem solvers, we come from a diversity of backgrounds including the creative industries, education, youth development, community activism, media planning, and advertising. We are queer and straight; cis and gender-diverse; disabled and non-disabled; Māori, Pacific, and Pākehā.
Beyond celebrating diversity, the broad range of backgrounds and experiences across Curative helps us navigate deep design processes within different population groups, localities, settings and systems.
It’s this careful balance that has enabled us to design brands, social marketing campaigns and strategic communication that helps to grow understanding of our most complex social issues and motivate positive action for change.