We are a creative agency inspiring social change.
There’s a powerful quote that has always motivated Curative.
“If you think someone must do something, don’t forget you are someone.”
Like most people, we hope for a better world. And, we know that to make a difference, we must do something, now.
Founded in 2012 by Eddy Royal and Jade Tang-Taylor, Curative has been committed to finding interesting new ways to inspire change since day one. Eddy now leads an experienced team of creative thinkers, who are passionate about creating beautiful work that makes real impact.
We spend our days working with the change-makers and the brave to help change the narrative of some of our most complex social issues. We’re lucky to work with people and organisations committed to making the world better, who are open to trying new things, and who truly value the perspectives and insights of their audiences
Our work includes shaping the way that issues are presented, helping people understand what perpetuates harm, and empowering people to take their own actions for positive change.
We love the challenge of finding unique and engaging ways to tell the stories of amazing changemakers. We know how to create brands that stand out, and how to get people behind a cause.
Those with vision and passion.
Meet the family.
Director and Tea-Drinker
Eddy’s passion for social change, her creative thinking and ability to bring people together around a cause get put into action everyday at Curative. She loves nothing more than a challenging new brief, and exploring brave new ways to create conversations that lead to change.
You can often find her facilitating workshops, clarifying insights and working with others to dream up new ideas.
Eddy draws on her years of commercial experience in PR and Advertising to use her practiced strategic thinking and ideation to help respond to complex social issues.
When she isn’t at Curative, she’s planning her next beach adventure with her husband Gareth, or cooking food with the two teenagers they care for together.
General Manager - on maternity leave
Rachel has a passion to solve real problems with innovative creative solutions and loves to lead a team of like-minded people to turn impossible ideas into reality.
Rachel is fascinated by what the future brings and how we can create sustainable enterprises to help solve some of humanity’s biggest problems. You’ll find Rachel interrogating problems and looking for new insights that will lead to brave new ideas.
Before Curative Rachel worked for highly acclaimed communications agencies across multiple categories. Leading teams on everything from large scale advertising campaigns through to smaller scale sustainable initiatives for local government.
Rachel is currently on maternity leave and is set to return to Curative in 2018. Until then Ruth has taken up the reins as General Manager.
General Manager and Mysterious Girl
Ruth’s desire to do good, and her belief in creativity as a means to solve social and environmental issues guides her work with Curative.
On any given day, you’ll find her chasing insight and supporting fellow humans as they change the world.
Before Curative, Ruth worked for creatively acclaimed ad agencies and brings an obsession with creative and commercial excellence to the social change marketing space.
When she’s not at Curative she is working on her own social enterprise with her husband James and chasing their two tiny humans, William and Florence around the garden.
Project Manager and Crochet Enthusiast
Jo is curious.
She wants to know what makes everyone tick and the paths we took to get to where we are today. By constantly asking why, she believes we can better understand how to change attitudes and behaviours to tackle the social challenges we face now and in the future.
She loves to connect and immerse herself in the world of others and use the power of collaborative creativity to come up with new and exciting ideas. She feels most at home facilitating workshops, brainstorming and strategizing with insights.
Jo brings with her years of experience as a marketing strategist and qualitative researcher and has worked with clients from across commercial and NFP sectors.
When she’s not asking you questions, you’ll either find Jo on the beach, at gigs with her partner Tim or following dogs on instagram.
Senior Designer and Pop Culturalist
Kaan is an explorer.
He loves to experiment, always searching for an unexpected angle, a new way to create meaningful impact.
He strives to challenge himself, by learning new skills, and pushing creative boundaries to tell stories in new and thought provoking ways. You’ll find him squirrelled away behind two massive screens, designing, editing, refining and crafting.
When he's not at Curative you’ll find him enjoying the many delights that Auckland’s creative community has to offer, learning Te Reo Māori, or drinking too much coffee at a local cafe.
Senior Designer and White Sneaker Enthusiast
Logan likes things to look good.
His desire to bring a contemporary aesthetic to projects that have a meaningful purpose has become a reality with his work at Curative. His background working as a multi-media designer means that Logan likes to approach things from various angles, with the aim of bringing to life visuals that are modern and resonate with those that interact with them.
Junior Designer and Queen of Hair
Elissa's hunger to create thoughtful solutions and heartfelt impact in communities is the driving force behind her work at Curative.
Oftentimes you'll find her supporting the change-makers, exploring new and old territories, and gaining new perspectives.
Before Curative, she was studying graphic design at Unitec. This is her first job after graduating. Elissa joined Curative initially as part of our summer internship program, and was so great we couldn't let her go.
When she's not at Curative she's a contributor for Pacific storytelling website Talanoa and spending time with her loved ones.
innovate change is a social change agency that uses creative and participatory approaches to build social connectedness that enables youth development, whānau wellbeing and positive ageing.
We share our studio with innovate change, and collaborate on many projects to set the direction together and review the progress of programmes that we deliver.