Zeal is a not-for-profit youth organisation that exists for the advancement of young people in the creative arts, leadership and education, and provides support through development pathways and events at its purpose-built youth facilities.
Curative was thrilled to be part of the collaborative team that Zeal pulled together (which included their youth social marketing collective, musician Pieter T, and music video director Chris Graham) to piece together their powerful #livefortomorrow campaign, which responds to the fact that New Zealand has one of the highest rates of youth suicide in the world.
#LiveForTomorrow, which launched with Pieter T’s single ‘Tomorrow, shares thought provoking, and humbling stories of young people, sending a positive message of celebrating and supporting one another in times of need. In comparison to the selflessness of the young people who shared so much of themselves, Curative played just a small role, developing the brand aesthetics, website and digital strategy to help hold the campaign together.
Prepared with care by:
- Project Lead: Jade Tang
- Project Support: Eddy Helm
- Brand Design: Kaan Hiini
- Website Design: Jade Tang
- Website Development: DreamConfig
- Elliot Taylor, ZEAL West Auckland