Leadership New Zealand
The NZ Leadership Programme &
The Mana Moana Experience
With the birth of The Mana Moana Experience in 2018, a Pasifika focused Leadership Development programme, Leadership NZ found themselves with two strong offerings in Leadership Development. To help them celebrate the addition of The Mana Moana Experience to the whānau, and differentiate their existing programme, reborn as The New Zealand Leadership Programme, Curative helped to organise and clarify the brand architecture of the organisation.
As Leadership NZ has a strong, established identity we didn’t want to stray too far from that, but rather evolve and update it, retaining key visual elements and expanding further to create related but clearly defined areas and graphic elements for each of the new programmes to own and exist within.