Curative is a creative agency inspiring social change.

Dear Em

 

Online Movement
HELP

http://www.dearem.nz/

HELP has been providing specialist and professional services to assault and sexual abuse survivors since 1982. Within their work they identified that girls 16-24 are at a particularly high risk of harmful sexual behaviour, and that this group lacks awareness of resources available to support them in the event of an abusive experience.

HELP and Curative worked together over several months using a co-design process with 8 young women to uncover how to communicate this sensitive issue in a meaningful, powerful and motivating way.

The result is Em - calling all young women to be a force by creating a place for young women to have a voice; to find ways to be stronger & more confident in managing stressful situations of all kinds; to recognise sexual harm; and, to learn to support one another.

 

Special thanks to our collaborators and contributors:

Our amazing co-designers:

  • Ellie Verhulst

  • Hayley Gosling

  • Imogen Dumville

  • Jessica Merrylees

  • Kushali Tuinder

  • Sarah Letford

  • Ngaire Graham

  • Maatangahuia Johnson

PR: Alice McKay

Launch Event Partners:
Q Theatre, Forage & Bloom, PSSP and MC - Alice Canton

And to all the young women who have, and will share their stories with Em.

You’re all a force.

Check out more of our work.