Common Ground


Online Hub & Web Series

Partners: Mental Health Foundation, Skylight, Youthline and innovate change


With a common commitment to supporting positive mental health and wellbeing for young people, Curative partnered with innovate change, Mental Health FoundationYouthline and Skylight to respond to the need for greater access to information for parents, families and friends of young people.  

Common Ground is a central hub, including a website, phone line and information pack service to give whānau access to information, tools and support, so they can assist young people to get the right kind of help when they need it. The Common Ground website also provides space for sharing ideas and experiences, acknowledging the expertise and wisdom of parents, whānau and young people themselves. People can connect by sharing their own experiences and suggestions about supporting young people. 

Curative led the creative vision for Common Ground, developing the visual language, establishing the information architecture, managing the website design and development, and scripting and producing the web-series. Curative continues to be involved with Common Ground, supporting the ongoing communications.


Special thanks to our collaborators and contributors:

Director: Sam Shore

Storylines & Scripts: Sam Shore with support from Isla Adamson & Gloria Strawhan

Videography: Benj Brooking

Sound Recording: Denby Strange

Styling: Chris Stratton

Website Development: 96 Black

Evaluation: COGO Consulting

PR: Alice McKay

Co-designers: 40+ people in Auckland, Wellington and Christchurch

And a huge cast for each of the web episodes!


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