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Auckland Co-Design Lab

Visual Language and Website Development

Ministry of Business, Innovation and Employment


The Auckland Co-Design Lab (The Lab) has been established to provide a neutral space to explore the case for change using collective impact, co-design and other innovative approaches to complex social issues.

To help The Lab communicate their way of working Curative created a visual language and illustrative design system which has been applied to presentations, an information booklet and website.

Given the complexities of some of the information that needed to be communicated, Curative worked with the team at the Lab to create diagrams, using the illustrative design system, which help stakeholders better understand the need for The Lab, who’s involved and how it works.

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Special thanks to our collaborators & contributors

Illustration: Natasha Vermeulen